The Brand Identity created for Blissed lives and breathes its promise made to women. From meaningful colour palette choices to social media content guidelines, we created a distinct character and voice that resonated with the target audience.
I was the designer on this brand identity for Cannabis brand Blissed, from TREC Brands. We developed everything from concept, logos, colours, through to packaging, sales sheets, and social media look and feel.
We won a Platinum Hermes award in the Brand Identity category.
The authentic, inspiring brand for Blissed included beautiful product packaging, sales messaging, and an overall story that was much more than a logo. The colour palette was developed to enhance the tone of the brand and provide a unique identifier that would tell a story through the Blissed world of products.
Blissed encouraged unapologetic women to own their joy and the brand needed to express that freedom and confidence. Every aspect of the Fluid Identity is rooted in how special the brand is to its target, filling us and the client with joy.
