Capzul is dedicated to creating a new system for Cyber Security. This was a rebrand to demonstrate what their brand does, and their tagline says it all; The Network is the Security. They've created an entirely new system for securing your network throughout rather than just a shield.
This brand was created with the tagline as the main concept. Using 3d optical illusions to represent how the network is constantly regenerating to remain secure, and the tangled nature representing how impossible it is to break into. Combined with this super grid-aligned, structured typography treatment; representing the organization, the process. This helps create more trust with clients for new data protection systems.
Primary Logo
Secondary Logos
Colour Palette
I created the above colour palette keeping in mind that there were several product offerings. The colour palette was very own-able and flexible, which allowed me to brand each product within the overall brand colours.
Creative Assets
These are a variety of the shapes made to demonstrate the complexity and ever-changing nature of this security system.
Icons + Cities
The icons were designed to match the abstract shapes, but to be more relatable to the content. This allows the opportunity to build a library of icons in a similar style.
Product Badges
Each product is Identified by a name, a unique shape, and a colour palette.
Look & Feel
Presentation Deck Templates
I created a branded presentation template; it includes two colour versions, a dark purple and a light white. There are a variety of layouts for different uses with both copy and photos. There are chart styles, multiple master pages, and all the creative assets needed to work within the slides.
Website Design
The home page was designed to be one long scroll, with information popping up as you go down. Each graphic seen in the design was turned into an animation bringing the whole concept to life.
Animations
Credits:
Capzul Managing Director: Igal Medad
Marketing: Luke Salas
Developers: Alex Acevedo & Jackie Roque
Art Direction & Design: Bethan McGarr
Animation: Joel Rodriguez
Marketing: Luke Salas
Developers: Alex Acevedo & Jackie Roque
Art Direction & Design: Bethan McGarr
Animation: Joel Rodriguez
